{"id":188,"date":"2025-03-04T13:16:16","date_gmt":"2025-03-04T12:16:16","guid":{"rendered":"https:\/\/tvanhoutte.normandiewebschool.education\/?p=188"},"modified":"2025-03-19T16:23:50","modified_gmt":"2025-03-19T15:23:50","slug":"les-travaux-de-gloria","status":"publish","type":"post","link":"https:\/\/tvanhoutte.normandiewebschool.education\/?p=188","title":{"rendered":"Les travaux de Gloria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"188\" class=\"elementor elementor-188\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8ab41 e-flex e-con-boxed e-con e-parent\" data-id=\"ee8ab41\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-429b27b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"429b27b\" data-element_type=\"widget\" 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class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-15-1536x864.jpg\" alt=\"Page 15\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-16-1536x864.jpg\" alt=\"Page 16\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-17-1536x864.jpg\" alt=\"Page 17\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-18-1536x864.jpg\" alt=\"Page 18\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"20 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-19-1536x864.jpg\" alt=\"Page 19\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"21 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-20-1536x864.jpg\" alt=\"Page 20\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"22 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Page-21-1536x864.jpg\" alt=\"Page 21\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"23 sur 23\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/02\/Wirefarm-gloria.png\" alt=\"Wirefarm gloria\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M223.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L319.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L393.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34zm-192 34l136 136c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9L127.9 256l96.4-96.4c9.4-9.4 9.4-24.6 0-33.9L201.7 103c-9.4-9.4-24.6-9.4-33.9 0l-136 136c-9.5 9.4-9.5 24.6-.1 34z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f8b9fc e-flex e-con-boxed e-con e-parent\" data-id=\"6f8b9fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f864b4e elementor-widget elementor-widget-text-editor\" data-id=\"f864b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"68\" data-end=\"386\">Lors de ma certification \u00e0 LaManu, j\u2019ai eu l\u2019opportunit\u00e9 de concevoir et d\u00e9velopper une marque nomm\u00e9e Gloria, avec pour objectif la cr\u00e9ation d\u2019un site vitrine d\u00e9di\u00e9 aux chaussures \u00e0 talons. Ce projet m\u2019a permis d\u2019explorer et d\u2019appliquer diff\u00e9rentes comp\u00e9tences en marketing et communication digitale.<\/p>\n<p data-start=\"388\" data-end=\"790\">J\u2019ai d\u2019abord r\u00e9alis\u00e9 une veille concurrentielle approfondie afin d\u2019analyser les tendances du march\u00e9, identifier les acteurs principaux et comprendre leurs strat\u00e9gies. Ensuite, j\u2019ai construit un mapping concurrentiel pour positionner la marque Gloria de mani\u00e8re strat\u00e9gique. J\u2019ai \u00e9galement d\u00e9fini des personas pr\u00e9cis pour mieux cibler les attentes et besoins des clientes potentielles.<\/p>\n<p data-start=\"792\" data-end=\"1035\">C\u00f4t\u00e9 performance, j\u2019ai \u00e9labor\u00e9 des KPI et objectifs SMART, permettant de mesurer l\u2019efficacit\u00e9 de la strat\u00e9gie mise en place. Enfin, j\u2019ai con\u00e7u une charte graphique compl\u00e8te, garantissant une identit\u00e9 visuelle coh\u00e9rente et impactante.<\/p>\n<p data-start=\"1037\" data-end=\"1404\">Pour conclure, j\u2019ai pr\u00e9sent\u00e9 mon projet lors d\u2019un oral final, en m\u2019appuyant sur divers supports que j\u2019avais con\u00e7us : pr\u00e9sentation visuelle, analyses de march\u00e9, maquettes du site et strat\u00e9gie digitale. Cette exp\u00e9rience m\u2019a permis de mettre en pratique mes comp\u00e9tences en gestion de projet digital, tout en d\u00e9veloppant une approche analytique et cr\u00e9ative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors de ma certification \u00e0 LaManu, j\u2019ai eu l\u2019opportunit\u00e9 de concevoir et d\u00e9velopper une marque nomm\u00e9e Gloria, avec pour objectif la cr\u00e9ation d\u2019un site vitrine d\u00e9di\u00e9 aux chaussures \u00e0 talons. Ce projet m\u2019a permis d\u2019explorer et d\u2019appliquer diff\u00e9rentes comp\u00e9tences en marketing et communication digitale. J\u2019ai d\u2019abord r\u00e9alis\u00e9 une veille concurrentielle approfondie afin d\u2019analyser les tendances 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