{"id":236,"date":"2025-03-04T14:21:18","date_gmt":"2025-03-04T13:21:18","guid":{"rendered":"https:\/\/tvanhoutte.normandiewebschool.education\/?p=236"},"modified":"2025-03-19T16:23:31","modified_gmt":"2025-03-19T15:23:31","slug":"plan-marketing-doughndogs","status":"publish","type":"post","link":"https:\/\/tvanhoutte.normandiewebschool.education\/?p=236","title":{"rendered":"Plan Marketing Dough&rsquo;N&rsquo;Dogs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"236\" class=\"elementor elementor-236\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f08da6 e-flex e-con-boxed e-con e-parent\" data-id=\"7f08da6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4f8a5 elementor-widget elementor-widget-video\" data-id=\"1d4f8a5\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/03\/DoughNDogs.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b24915a e-flex e-con-boxed e-con e-parent\" data-id=\"b24915a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5181323 elementor-widget elementor-widget-text-editor\" data-id=\"5181323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"107\" data-end=\"395\">Dans le cadre de notre formation \u00e0 la Normandie Web School, nous avons con\u00e7u un plan marketing complet pour une entreprise fictive : Dough\u2019N\u2019Dogs, un coffee-shop dog-friendly o\u00f9 les amateurs de p\u00e2tisseries artisanales peuvent partager un moment gourmand avec leur chien.<\/p>\n<p data-start=\"397\" data-end=\"508\">\ud83c\udfaf Notre mission : cr\u00e9er une exp\u00e9rience unique m\u00ealant convivialit\u00e9, gourmandise et amour des animaux.<\/p>\n<p data-start=\"510\" data-end=\"1071\">Pour cela, nous avons travaill\u00e9 sur :<br data-start=\"547\" data-end=\"550\" \/>\u2705 Une analyse de march\u00e9 approfondie : veille concurrentielle, mapping et SWOT pour positionner Dough\u2019N\u2019Dogs de mani\u00e8re strat\u00e9gique.<br data-start=\"685\" data-end=\"688\" \/>\u2705 Un ciblage pr\u00e9cis : jeunes actifs, foodies et propri\u00e9taires de chiens \u00e0 la recherche d\u2019un lieu chaleureux et original.<br data-start=\"812\" data-end=\"815\" \/>\u2705 Une strat\u00e9gie digitale compl\u00e8te : SEO, r\u00e9seaux sociaux, blog et partenariats avec des influenceurs sp\u00e9cialis\u00e9s.<br data-start=\"932\" data-end=\"935\" \/>\u2705 Des objectifs SMART et KPI clairs : maximiser la fr\u00e9quentation, fid\u00e9liser notre audience et cr\u00e9er un v\u00e9ritable engouement local.<\/p>\n<p data-start=\"1073\" data-end=\"1242\">Nous avons ador\u00e9 travailler sur ce projet innovant, qui nous a permis d\u2019explorer toutes les facettes du marketing digital, du branding et de la gestion de projet !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/tvanhoutte.normandiewebschool.education\/wp-content\/uploads\/2025\/03\/DoughNDogs.mp4 Dans le cadre de notre formation \u00e0 la Normandie Web School, nous avons con\u00e7u un plan marketing complet pour une entreprise fictive : Dough\u2019N\u2019Dogs, un coffee-shop dog-friendly o\u00f9 les amateurs de p\u00e2tisseries artisanales peuvent partager un moment gourmand avec leur chien. \ud83c\udfaf Notre mission : cr\u00e9er une exp\u00e9rience unique m\u00ealant convivialit\u00e9, gourmandise et amour 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